Contextual Link Building for SEO and its Advantages

Many businesses use contextual links on their websites to gain traffic and search engine optimization (SEO). Some have identified the pros and cons of these links and have started to use them as an advantage. Let’s examine this closer and discuss what contextual links are. What is a contextual link? A contextual link is a keyword or a phrase that is “clickable” on a website. These keywords, when clicked on, lead to another website page with a related topic. For example if you are skimming through content and see the word “affordable cooking utensils” underlined, highlighted, bold or even in

Top Digital Marketing Trends for the Year 2013

What is Digital Marketing? Digital marketing is a modern method Search Results Media (SRM) implements to gain business. SRM uses this tool to help businesses relay their message directly to consumers. This is achieved through various digital channels, some of which include direct emailing, SMS, Newsletters via apps, social networks (facebook, twitter) and mobile devices. These channels ease communication barrier between the consumer and the supplier. This type of marketing can be seen two ways, push digital marketing, and pull digital marketing. Push digital marketing is when organizations send out messages to their target markets without their permission. Pull digital

How Web Responsive Design Can Help Your SEO Strategy

Businesses launch a new technological device every month as it seems, the advance technology on these devices allows consumers to get on the web with just one click. This is where Search Results Media (SRM) applies a web responsive design. Web responsive design is a method that helps your SEO strategy. With the implementation of this design, consumers can access websites from various devices such as smartphones and iPads. SRM considers the different screen resolutions of different products; our business implements web responsive design as a tool which allows users to view any website at an accommodated resolution. This brings

Choose the Best Digital Marketing Agency for Your Business

It is no secret that digital marketing is on the rise. Businesses are investing a huge chunk of their money in digital marketing. It is essential to pick the best digital marketing agency for your business. Choose Search Results Media (SRM). The following information will assure you that our company meets the requirements to partner with you as the best digital marketing agency for your business: 1) Since many marketing companies are offering the same tools, we are a digital marketing agency that offers the most in one package. By searching for this specific factor, your own business can save

Top 10 Advantages of Social Media Marketing

Social media marketing is essential for all businesses. Search Results Media (SRM) provides this beneficial service. Social Media Marketing increases communication for organizations through the use of social networks. SRM ensures that many advantages are brought forward with his strategy; the top 10 advantages of social media marketing which SRM strives to achieve include the following: 1. Creates excellent customer service- with the use of facebook, twitter, websites, emails and applications consumers can easily contact businesses. The prime dilemma’s consumer’s face, include questions or concerns about a product or service. With the help of social media SRM insures consumers are

SEO on Other’s Site – Does it Make Sense?

Yes, you read right! “SEO for the other’s site”! Lots of questions might be running in your mind with this strange tactic of doing optimization for someone else’s site, but the fact is that it can definitely benefit you. So let’s see how SEO for someone else’s site can help you? Believe it or not but this method can certainly help you leverage the authority and strength of your own site. Rand Fishkin, a CEO and Co-founder of SEOmoz, explained this theory on insightful Whiteboard Friday and described how it makes sense. It’s fact that in SEO we all learn

Google Improves Geo-targeting and Location Extensions

Google has made some great improvements to the Geo-targeting and location extensions, making amendments to the current features for the holiday season. It has been observed that a great deal of actual purchases is made in stores, the more use of tablets and PC is going to influence those purchases. The studies indicate that 80 to 90 percent of people make an online inquiry when they want to buy something, which makes intuitive and anecdotal sense. However, many sellers seem to have not completely understood this until recently. Today, people are searching online and getting in line with the business.

Google Shows Improved Diversity of Domains in Search Results

Every time Google has made some changes, there has been observed its impact on rankings. With the latest algorithm update by Google, more unique domains will appear now in the Google result. Have a look at the tweet by Matt Cutts – head of Google’s Webspam team. Google regularly makes small changes with its algorithm, but it’s not every time that Google declares what it’s doing. However, this tweet clearly signifies that some changes are made. So do you think this update has made Google results better? Well, the majority of us agree with such Google updates, and it would

Keyword Research Strategy – SEO vs. PPC

People often wonder about keywords related to their business. When a consultant or a company provides a final set of keywords after deep research, a client may think about those keywords which are not included in the target list. The clients may also want to know about the related competition on the keywords. Keyword research for PPC and SEO might often look same, but they are very different indeed. When selecting the keywords, your goal must be your prime consideration. You must know what you are about to do and its final outcome. Further step is to think how are

Google SERP Witnesses Major ‘Diversity’

You might have observed that Google shows only 7 organic search results instead of the usual 10 results on the first page. For example, if you try to find term ‘Adwords’ with Google, you will only 7 organic search listings. As mentioned in the SEOmoze blog by Dr. Pete, Google only shows 7 results instead of 10. Here is the graph of the percentage of first page search results, which includes less than 10 organic listings since April 4, 2012: Graph of Top 10 SERPs with less than 10 results It had been ranging from 1-4% of the data set

Search Queries Alerts – The Latest update in Webmaster Tools

To complement lately raised alerts for Crawl Errors, Google has officially presented alerts for Search Queries data. As a part of this latest update, the Search Query feature has been incorporated with the Webmaster Tools. With this latest update, people who use Webmaster Tool will get the notifications directly into their mailbox. Everyone generally checks Webmaster Tool regularly, however, some people may not get a time to keep an eye on their websites a whole day. With an incorporation of Search Queries alert, one doesn’t need to chew over all the data and spot out the main issues. This is

Custom URLs for Google Plus Profiles – Is It For you?

I, you, and everyone are active these days over social media sites such as Facebook, Twitter and Google Plus. Isn’t it? Following the success of Facebook and Twitter, Google+ has set its own benchmark. It is creating waves in the market since it has been launched, and it has millions of active users today. Those who are active on Google+ might have found the profile URL is somewhat strange like this: https://plus.google.com/113710068188171873211/posts These numbers collectively indicate user ID, but it really looks ugly. More or less, it is hard to remember as well, and of course you won’t like it

Polish up your Knowledge with SEO Fundamental

What does SEO stand for? SEO stands for Search Engine Optimization. It is a thorough process to increase website’s ranking in the search engine result, and drive more traffic to the website. SERP (Search Engine Results Page) is another term, which is strongly related to Search Engine Optimization. SERP means the numbers of web pages appear in the search engine result in response to a keyword query. Do I really need SEO? Why? Why it’s important? Do I need SEO for my website? Many questions are there, which could create a curiosity about SEO. The main goal of any online

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