What does SEO stand for?
SEO stands for Search Engine Optimization. It is a thorough process to increase website’s ranking in the search engine result, and drive more traffic to the website. SERP (Search Engine Results Page) is another term, which is strongly related to Search Engine Optimization. SERP means the numbers of web pages appear in the search engine result in response to a keyword query.
Do I really need SEO? Why?
Why it’s important? Do I need SEO for my website? Many questions are there, which could create a curiosity about SEO. The main goal of any online business owner is to get more traffic and sales. It is needless to say that one will get more visits on his site, if his website appears on first page of search engine, for example, Google. It is observed that a common Internet user does not go beyond the first or second page, while searching for a specific product or service. Therefore, where your website ranks in a search engine result is very important to get more visitors. SEO is a process through which you can make your website search engine optimized, and increase the chances to get a higher ranking.
Features of SEO
There might be many aspects to SEO, from the content on your website to the way other sites link to your website on the Internet. To make your website search engine friendly, it’s also important to ensure that your website is designed in such a way that a search engine (e.g., Google and Bing) understands. Since a market is very competitive, it is important that you put extra efforts to sustain against your rivals. Today, there are many activities associated with SEO, for example, PPC, Web Analytics, and Social Media. All these activities can collectively provide you a great output, and help you increase ROI (Return On Investments).
So, it’s all about SEO fundamentals. If you have some queries or something to discuss, feel free to comment below.